Assalammualaikum ...

Monday, October 10, 2011

What I learned from Steve Jobs
Guy Kawasaki
by Guy Kawasaki

Guy Kawasaki

guest column Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. I don’t want any lessons to be lost or forgotten, so here is my list of the top 12 lessons I learned from Steve Jobs.

1. Experts are clueless
Experts—journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.” They can tell you what is wrong with your product, but they cannot make a great one. They can tell you how to sell something, but they cannot sell it themselves. They can tell you how to create great teams, but they only manage a secretary. For example, the experts told us that the two biggest shortcomings of Macintosh in the mid 1980s were the lack of a daisy-wheel printer driver and Lotus 1-2-3; another advice gem from the experts was to buy Compaq. Hear what experts say, but don’t always listen to them.

2. Customers cannot tell you what they need
“Apple market research” is an oxymoron. The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. If you ask customers what they want, they will tell you, “Better, faster, and cheaper”—that is, better sameness, not revolutionary change. They can describe their desires only in terms of what they are already using—around the time of the introduction of Macintosh, all that people said they wanted was a better, faster, and cheaper MS-DOS machine. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did.

3. Jump to the next curve
Big wins happen when you go beyond better sameness. The best daisy-wheel printer companies were introducing new fonts in more sizes. Apple introduced the next curve: laser printing. Think of ice harvesters, ice factories, and refrigerator companies. Ice 1.0, 2.0, and 3.0. Are you still harvesting ice during the winter from a frozen pond?

4. The biggest challenges beget best work
I lived in fear that Steve would tell me that I, or my work, was crap. In public. This fear was a big challenge. Competing with IBM and then Microsoft was a big challenge. Changing the world was a big challenge. I, and Apple employees before me and after me, did our best work because we had to do our best work to meet the big challenges.

5. Design counts
Steve drove people nuts with his design demands—some shades of black weren’t black enough. Mere mortals think that black is black, and that a trash can is a trash can. Steve was a perfectionist, and he was right: some people care about design and many people at least sense it. Maybe not everyone, but the important ones.

The Apple iPhone, officially unveiled at the Macworld trade show on January 9, 2007, was arguably the single most anticipated gadget in the history of the high-tech and consumer electronics industries.

(Credit: Declan McCullagh/CNET)

6. You can’t go wrong with big graphics and big fonts
Take a look at Steve’s slides. The font is 60 points. There’s usually one big screenshot or graphic. Look at other tech speaker’s slides—even the ones who have seen Steve in action. The font is 8 points, and there are no graphics. So many people say that Steve was the world’s greatest product introduction guy. Don’t you wonder why more people don’t copy his style?

7. Changing your mind is a sign of intelligence
When Apple first shipped the iPhone there was no such thing as apps. Apps, Steve decreed, were a bad thing because you never know what they could be doing to your phone. Safari Web apps were the way to go until six months later when Steve decided, or someone convinced him, that apps were the way to go—but of course. Duh! Apple came a long way in a short time from Safari Web apps to “there’s an app for that.”

8. “Value” is different from “price”
Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. Price is not all that matters—what is important, at least to some people, is value. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. It’s pretty safe to say that no one buys Apple products because of their low price.

9. A players hire A+ players
Actually, Steve believed that A players hire A players—that is people who are as good as they are. I refined this slightly—my theory is that A players hire people even better than themselves. It’s clear, though, that B players hire C players so they can feel superior to them, and C players hire D players. If you start hiring B players, expect what Steve called “the bozo explosion” to happen in your organization.

10. Real CEOs demo
Steve Jobs could demo a 'Pod, 'Pad, 'Phone, and Mac two to three times a year with millions of people watching, why is it that many CEOs call on their vice president of engineering to do a product demo? Maybe it’s to show that there’s a team effort in play. Maybe. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. How pathetic is that?

11. Real CEOs ship
For all his perfectionism, Steve could ship. Maybe the product wasn’t perfect every time, but it was almost always great enough to go. The lesson is that Steve wasn’t tinkering for the sake of tinkering—he had a goal: shipping and achieving worldwide domination of existing markets or creation of new markets. Apple is an engineering-centric company, not a research-centric one. Which would you rather be: Apple or Xerox PARC?

Unique + Valuable = Has a market

12. Marketing boils down to providing unique value
Think of a two-by-two matrix. The vertical axis measures how your product differs from the competition. The horizontal axis measures the value of your product. Bottom right: valuable but not unique—you’ll have to compete on price. Top left: unique but not valuable—you’ll own a market that doesn’t exist. Bottom left: not unique and not valuable—you’re a bozo. Top right: unique and valuable—this is where you make margin, money, and history. For example, the iPod was unique and valuable because it was the only way to legally, inexpensively, and easily download music from the six biggest record labels.

Bonus: Some things need to be believed to be seen. When you are jumping curves, defying/ignoring the experts, facing off against big challenges, obsessing about design, and focusing on unique value, you will need to convince people to believe in what you are doing in order to see your efforts come to fruition. People needed to believe in Macintosh to see it become real. Ditto for the iPod, the iPhone, and the iPad. Not everyone will believe—that’s OK. But the starting point of changing the world is changing a few minds. This is the greatest lesson of all that I learned from Steve. May he rest in peace knowing how much he changed the world.

Sunday, October 9, 2011

Catatan Perjalanan 2.0

Created new page to express my self about this country and fight for Justice.

Download FaceBook Video

Used to download Facebook video using Fire Fox by applying Script using 'Greasemonkey'. Since FF and Facebook has all new updates, seem it is doesn't work anymore.

Other option is back to old style by using website : .

Missed the script a lots.. hope script will be fixed soon ..

Thursday, June 30, 2011

Now Catatan Perjalanan Activated Mobile View

Dear all, now Catatan Perjalanan is Activated with Mobile View Features for light and easy viewing to suite your mobile browser. Enjoy...

Test post to catatan perjalanan

Test post to catatan perjalanan.
Post from my Android mobile.

Saturday, July 10, 2010

Gettin to Kaps Weddin


Get ready to get 2 Kasp Wedding but I really blank which exit to take and which way I am going ...

Lokasi Rumah Pengantin Lelaki:
546A, Jalan Jaya Bakti, Kg. Batu 4 Sepintas, 45200, Sabak Bernam.


How To: Send Google Earth Location From Computer To Nokia Maps On Phone
* Start off in Google Earth. Select your location and save it. Be sure to save as .kml and not .kmz.
* Next, go to this website:
* For the source format, select .kml
* Next upload your file.
* Finally, select your output format. You can choose formats for TomTom (.ov2), Garmin (.asc) and Nokia Maps (.lmx). I can’t test TomTom or Garmin, so I’ll talk about Nokia Maps.
* Send the .lmx file to your phone. I sent the file with bluetooth for ease of use. You can also plug in the USB cable and then transfer the file, then open it with a file explorer. You can also email the file to yourself as an attached file.
* Open the .lmx file and Nokia Maps will start up and find the location.

Kaps house on nokia/maps

See U all There....

Sunday, July 4, 2010

Nokia Maps is Now Free

Wow. that good. It really free on selected Nokia model with GPS.
Cool its it... Different from Garmin it got Voice Guides Navigation.

If are owner one of this (Supported models) :
* Nokia N97 Mini
* Nokia N710 Navigator
* Nokia 6730 Classic
* Nokia X6
* Nokia 5230
+ Nokia Express Music 5800
* Nokia E52
* Nokia E72
* Nokia N97
* Nokia N86 8mp
* Nokia 66
* Nokia E71
* Nokia C5
* Nokia 6700 Slide

Then upgrade your phone software latest version, get Nokia Maps download.. install and get GPS guide for no charge.

  • My position One click pinpoints your position on the map. Now with network and A-GPS positioning for precise navigation.
  • Wi-Fi positioning You can also find your approximate position indoors using Wi-Fi and Network Positioning, and see where you are on the map.
  • Find places You can also find your approximate position indoors using Wi-Fi and Network Positioning, and see where you are on the map.
  • Share location Share your location on Facebook with one click from Ovi Maps on your Nokia. Keep your friends up-to-date with where you are and what's on your mind.
  • Favourites Keep coming back to your favourite places and regular routes. Create collections, share your discoveries, and quickly copy your favourites to Maps at
  • Drive Free turn-by-turn drive navigation, with voice and visual guidance in over 70 countries. Includes real-time traffic information, lane assistance, speed limit warnings, and automatic re-routing to help you arrive safely and on time.
  • Walk Free walk navigation shows you the shortest route to your destination on foot. Get GPS pedestrian navigation in over 70 countries, now with voice and visual instructions and 3D landmarks.
  • Own Voice for Ovi Maps Own Voice for Ovi Maps lets you record and share your own Ovi Maps navigation voice commands for personalised voice guided navigation. Download Own Voice now from Ovi Store.
  • WeatherCheck the weather where you are or where you're going next. Find a 24-hour or full five-day forecast at any location.
  • Events Take a free global guide to local entertainment. Quickly find what's on where you are, including concerts, movies, sports and more.
  • Lonely Planet guides Get a free GPS-enabled Lonely Planet guide to the best places to go at over 1000 destinations. Essential, expert knowledge just one click away, every day.
  • Michelin guides Get free access to 1000s of original Michelin ideas for restaurants, hotels, and nightlife near you. Simply click to call or to navigate to the place you want.
  • Online mode Set Maps to online mode to download map locations as you go, get a faster fix with A-GPS and better search results, and view satellite maps, travel guides, event listings, weather, traffic information, and safety camera locations.
  • Maps and map updates Add and update free country maps and navigator voices to your mobile with Nokia Ovi Suite (PC) or Map Loader (Mac) and save time and mobile data download charges. With navigable maps for over 70 countries worldwide.
Never get lost again...